Chongqing beer, the hottest beer, began to rebuild

2022-08-10
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Chongqing beer began to rebuild glass bottle packaging

release date: Source: sugar and Wine News Editor: China Packaging Views: 963 copyright and disclaimer

core tip: Chongqing beer announced last weekend that the company included glass bottles with signs of impairment in 2014 into the impairment calculation, with a provision of 123 million yuan, which will affect the company's total profit of 122.8187 million yuan in the first three quarters, The net profit attributable to shareholders of listed companies was 78.0963 million yuan, resulting in a year-on-year decrease of 26.95%. The company said that it would eventually reduce the types of glass bottles used nationwide from dozens to four

[China Packaging News] Chongqing beer announced last weekend that the company included the glass bottles that showed signs of impairment in 2014 into the impairment calculation, with a provision of 123 million yuan. This will affect the company's total profit of 122.8187 million yuan in the first three quarters, and affect the net profit attributable to shareholders of listed companies of 78.0963 million yuan, resulting in a year-on-year decrease in net profit of 26.95%. The company said that it would eventually reduce the types of glass bottles used nationwide from dozens to four

according to relevant insiders of heavy beer, the provision for impairment of glass bottles has always existed, but this time the amount is relatively large. The person said that the large-scale provision for impairment losses of glass bottles has a causal relationship with the brand strategy integration that Carlsberg has been promoting since it became the actual controller of the company

Carlsberg's strategic transformation of heavy beer

some insiders also pointed out that this move reflects Carlsberg's strategic transformation of heavy beer brand, and is the performance of Chongqing Beer's knife on product structure

it is understood that after Carlsberg became the actual controller of Chongqing beer, it continued to strengthen integration in the fields of production, procurement, sales, marketing and finance. Since the beginning of 2014, the company has determined the optimization plan of the company's beer bottle type and total volume, that is, gradually simplifying the company's glass bottle packaging, gradually simplifying the company's glass bottle packaging in the next few years, and finally using only four kinds of glass bottles nationwide

relevant data show that as of January 1, 2014, about 70% of the company's glass bottles are non future bottle types. According to the glass bottle adjustment plan, the company will stop buying non future bottle types, let them be naturally eliminated in the next year, and completely force the elimination of these bottle types by 2020 at the latest. Therefore, these non future bottle types showed signs of impairment in 2014. According to the relevant provisions of the accounting standards, the 36 kinds of glass bottles and bottle types whose turnover rate is far lower than the normal level that the company determined to stop using in 2014 were fully included in the impairment calculation during the year. The functions of the bottle testing machine that was phased out from 2015 to 2020 were included in the impairment calculation according to the expected elimination progress

subtraction of glass bottle packaging share

the author observed that at present, all enterprises in the beer industry generally adjust their product structure, especially subtraction of glass bottle packaging share

it is reported that the Zhanjiang cans beer filling line of Zhujiang Beer has been officially put into production. After the project is completed, the annual production capacity of cans beer can be increased by 50000 kiloliters, which will meet the consumption demand of cans beer in Zhanjiang, Maoming and other western Guangdong regions and Hainan markets. In addition, this year, Zhujiang Beer also invested in a new can beer canning line in Guangxi Nadu Zhujiang Beer Co., Ltd. and Meizhou Zhujiang Beer Co., Ltd. According to the company, cans of beer in the western Guangdong market have accounted for 30% of the total volume of the beer market, and more than 40% in the Hainan market. It is expected that the proportion of cans of beer will increase by 510 percentage points in five years

according to insiders, therefore, stress concentration is less harmful to metal materials with high plasticity. 1. The reverse logistics cost and loss of glass bottles are too large, and it is easy to produce quality hidden dangers; While cans have brought confidence to extruder enterprises with low transportation cost, high safety factor and rapid market growth. According to relevant statistical data, in recent years, the growth rate of the domestic canned beer market has remained between 10% and 15%, much higher than the overall growth rate of about 5% in the beer industry. The above industry insiders believe that can beer is expected to become the mainstream product in the beer consumption market in the future

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