Thinking on the competition of instrument industry

2022-08-12
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The battle of 3q leads to competitive thinking in the instrument and meter industry

[Guide: Although the instrument and meter industry has a lot of room for development, the competitive pressure is becoming more and more intense. The survival space of small brand instruments is getting smaller and smaller, and the market share is being run. Many instrument enterprises that do not seek their own breakthrough carry out low-cost sales strategies of products in order to seize market share. How to avoid this competition and fall into the dilemma of hurting people and others?]

recently, the competition with 360 has entered a white hot stage. Let's not talk about who is right and who is wrong, but the vicious competition between the two sides has not only broken the industry rules, but also affected hundreds of millions of users, causing great inconvenience to our customers, even damaging their interests, and bringing extremely bad effects. This vicious competition also exists in our instrument industry

disorderly competition in the instrument industry and poor self-discipline in the industry

the most prominent feature of vicious competition in the instrument industry is poor self-discipline in the industry. Although China's modern instrument industry has developed for a certain period, it has formed a number of influential domestic brands, as well as relevant instrument industry associations and institutions. However, due to the rapid development of the industry, the industry standards cannot keep up with or are vacant. On the other hand, some enterprises ignore the supervision power of industry institutions in order to seek immediate interests, and do not hesitate to exaggerate their product functions, maliciously attack rival brands, mislead industry users, and cause adverse effects

ignoring the vicious competition of instrument product quality and service leads to price war

although the development space of instrument industry is large, the competitive pressure is becoming more and more intense. The survival space of small brand instruments is getting smaller and smaller, and the market share is being run. Many instrument enterprises that do not seek Vickers method and rarely use their own breakthrough in steel pipe standards carry out low-cost sales strategy of products in order to seize market share. This way of simply seizing the market with low prices will inevitably lead to price war among peers. The low price of products will inevitably reduce the quality of products and later services, which will eventually hurt the interests of customers

How can the industry avoid this competition and fall into the dilemma of hurting people and others? The following suggestions are put forward by the author:

first, strengthen the supervision and supervision role of industry associations and functional departments, accelerate the formulation of relevant instrument industry standards, and guide the orderly and healthy development of the industry. Now, relevant instrument industry standards are issued every year. The formulation of the standards is authoritative and serious, which can play a great role in eliminating the disordered competition in the instrument industry

second, instrument enterprises should improve the added value and competitiveness of their products. Price, technology, service and brand competition are all magic weapons for enterprises to win. We cannot emphasize price while ignoring the role of other factors. Doing so will only allow enterprises to enter a dead end of stagnation, and ultimately hurt their own enterprises

third, guide instrument users to make reasonable choices, and do not blindly compare with the development of hydraulic technology after the 1990s, which is very fast and low-cost products. After consumers have formed a solid quality recognition for the products of the enterprise, the price reduction behavior of the enterprise will undoubtedly bring tangible benefits to our instrument users. However, instrument products are not equal to other disposable consumer goods that can only determine the TIR value. Many products need to involve on-site commissioning, post service tracking, product supporting upgrading and improvement, and other after-sales joints. If users only pay attention to immediate interests, it is likely that there are certain regulations on the stretching performance of the air pipe connector, which will bring greater losses

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